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An Entrepreneur's Quick Guide to Media Training

Picture this: you've worked tirelessly to build your business empire, and now the media wants a piece of your story. It's your moment in the spotlight, but are you ready to shine? Media training is your backstage pass to becoming a media maestro, turning nerve-wracking interviews into captivating performances.

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Your Guide to Social Media Analytics

The world of social media analytics can seem like a mystical land of charts, graphs, and mysterious numbers. But we're about to break it down in the most casual, easy-to-understand way possible. So grab your favorite beverage, put your feet up, and let's dive into what social media analytics really mean.

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How to Nail Brand Consistency

In the noisy world of branding, consistency is your North Star. Imagine your brand as the life of the party; you want everyone to recognize them, whether they're on your website, social media, or reading an email.

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What Is User-Generated Content?

UGC stands for "User-Generated Content." It's content created by users, not brands or professionals. Think about the photos, videos, reviews, and posts you see on social media, online forums, or even product pages. Yep, that's UGC in action.

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NEW Social App: Lapse
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NEW Social App: Lapse

Another day, another app. Lapse turns your iPhone into a disposable camera and is quickly climbing the App Store charts. It hit my social circle over the weekend, so here’s a peek at Lapse from someone who’s downloaded it and played around with it.

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The Feel-Good Factor: Why Giving to Nonprofits is Also Great PR
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The Feel-Good Factor: Why Giving to Nonprofits is Also Great PR

In the age of social media and 24/7 news cycles, the spotlight is always on. People are watching, and they're paying attention to more than just your products or services. They want to know what you stand for and whether you're contributing to a better world, especially the youngest generation.

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The Final Step in Event Planning: Post-Event Evaluation
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The Final Step in Event Planning: Post-Event Evaluation

So, you've just pulled off a fantastic event that had attendees raving, vendors beaming, and everyone with a smile from ear to ear. Time to pop the champagne, right? Well, before you do, there's one more thing to add to your checklist: event evaluation. It's the after-party must-do that can take your future events from great to unforgettable.

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Why You Need a Social Media Manager (And It's Not Just About Memes)
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Why You Need a Social Media Manager (And It's Not Just About Memes)

We know you're tempted to don the superhero cape and manage your brand's social media all by yourself. After all, who knows your business better than you, right? Well, before you dive headfirst into the world of hashtags and viral videos, let's chat about why you should consider hiring a social media manager.

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